April 2015 – Sports Business Research Academy

Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football

By Sebastiano Mereu, Dr.BA on April 21, 2015 • ( 3 Comments )

There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim of customer relationship […]

Paris Saint-Germain vs. FC Barcelona: The Social Media Comparison

By Sebastiano Mereu, Dr.BA on April 7, 2015 • ( 3 Comments )

PSG vs FCB: Social Media Comparison title

Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won their respective home fixtures and […]