‘202005 The Last Dance.005’

Figure 4: Standardised regression coefficients (β) –– uses and gratifications, brand-user imagery fit, and intentions to watch a game

Figure 4: Standardised regression coefficients (β) –– uses and gratifications, brand-user imagery fit, and intentions to watch a game

Figure 4: Standardised regression coefficients (β) –– uses and gratifications, brand-user imagery fit, and intentions to watch a game

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