‘202005 The Last Dance.009’

Figure 5: Standardised regression coefficients –– uses and gratifications, brand-user imagery fit, and intentions to watch a game across users of Netflix, YouTube, and NBA TV

Figure 5: Standardised regression coefficients –– uses and gratifications, brand-user imagery fit, and intentions to watch a game across users of Netflix, YouTube, and NBA TV

Figure 5: Standardised regression coefficients –– uses and gratifications, brand-user imagery fit, and intentions to watch a game across users of Netflix, YouTube, and NBA TV

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