Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Saturday, December 2nd, 2023

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Top Posts

The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain
Applying the Experience Economy model to the Periscope channel of a football club
Target audience through market segmentation: A brief example for DAZN
Zlatan Ibrahimović and influencer marketing: How credibility and parasocial interaction influence purchase intentions of a football player’s social media fans and followers
The influence of social TV on viewer loyalty of National Hockey League (NHL) viewers: ice hockey's second screen and social media engagement behaviour
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
Customer Decision-Making and Involvement Theory: The case of the Eintracht Frankfurt jersey and post-purchase communication
The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs
Replacing Stamford Bridge: What Chelsea would need to consider
An analysis of the #ShareTheSofa campaign by Heineken

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