Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Monday, June 5th, 2023

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Top Posts

Target audience through market segmentation: A brief example for DAZN
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain
Manchester City FC as a «Question Mark» in the Boston Consulting Group’s Growth-Share Matrix
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
The five primary objectives that football brands can pursue in the 'groundswell'
9 content curation ideas for football clubs in social media: A Torino FC example
10 steps to create a content marketing plan for a football product: How to promote the Milan Derby
Applying the Experience Economy model to the Periscope channel of a football club
Zlatan Ibrahimović and influencer marketing: How credibility and parasocial interaction influence purchase intentions of a football player’s social media fans and followers
The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

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