Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Wednesday, September 27th, 2023

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Top Posts

The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain
Boxing to understand fan motivations for sports consumption: The Wilder vs Fury rematch
Analysing New York City FC’s social media activities from the perspective of Schmitt’s Experiential Grid
Applying the Experience Economy model to the Periscope channel of a football club
The Marketing Mix in the Digital Age Part 1: Price, Product, Promotion, and Place in the Context of Sports Brands
The Marketing Mix in the Digital Age Part 2: People, Physical Evidence, Process Management, and Productivity in the Context of Sports Brands
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
Target audience through market segmentation: A brief example for DAZN
The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

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