Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Friday, April 19th, 2024

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Top Posts

High-level marketing plan for DAZN: A student exercise
The Marketing Mix in the Digital Age Part 1: Price, Product, Promotion, and Place in the Context of Sports Brands
The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples from Paris Saint-Germain
The Detroit Pistons on TikTok: Applying the Shannon-Weaver Model of Communication to a Spectator Sports Brand on Social Media
The effect of TikTok video content categories on user engagement behaviour: The case of celebrity athlete and influencer Alisha Lehmann
Applying the Experience Economy model to the Periscope channel of a football club
Target audience through market segmentation: A brief example for DAZN
The influence of social TV on viewer loyalty of National Hockey League (NHL) viewers: ice hockey's second screen and social media engagement behaviour
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand

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