Sports Business Research Academy
A critical analysis and discourse on sports marketing, branding, and communications
Wednesday, February 8th, 2023
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Top Posts
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain
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Target audience through market segmentation: A brief example for DAZN
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Zlatan Ibrahimović and influencer marketing: How credibility and parasocial interaction influence purchase intentions of a football player’s social media fans and followers
The Marketing Mix in the Digital Age Part 1: Price, Product, Promotion, and Place in the Context of Sports Brands
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