Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Thursday, April 25th, 2024

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Top Posts

High-level marketing plan for DAZN: A student exercise
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples from Paris Saint-Germain
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
Applying the Experience Economy model to the Periscope channel of a football club
The Marketing Mix in the Digital Age Part 1: Price, Product, Promotion, and Place in the Context of Sports Brands
The Detroit Pistons on TikTok: Applying the Shannon-Weaver Model of Communication to a Spectator Sports Brand on Social Media
Analysing New York City FC’s social media activities from the perspective of Schmitt’s Experiential Grid
NFT sports collectibles: The effect of characteristics and consumer values on purchase intention
10 steps to create a content marketing plan for a football product: How to promote the Milan Derby
Intention to watch women’s boxing: Cognitive aspects of fans’ attitudes and their effects on consumption intentions

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