Many football clubs (and businesses in other industries as well) often do not know how to approach social media and use it for communicating with their supporters, business partners, and other stakeholders. […]
Create an ingredient brand to make sense of brand chaos: The overloaded LA Galaxy poster
Source: Twitter.com/LAGalaxy A few weeks ago, a tweet by LA Galaxy, that was promoting an autograph-signing session with Juninho, caught my attention. The picture (or poster) in the tweet featured Juninho and explained where and when the autograph-signing would […]