November 2014 – Sports Business Research Academy

6 Lessons from «The New Marketing of You»: Southampton’s Graziano Pellè and his Twitter activities

By Dr. Sebastiano Mereu on November 17, 2014 • ( Leave a comment )

Source: Twitter.com/GPelle19 Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post […]

10 steps to create a content marketing plan for a football product: How to promote the Milan Derby

By Dr. Sebastiano Mereu on November 3, 2014 • ( 7 Comments )

For many marketers around the globe content marketing has become synonymous with just doing marketing. Allen Graves recently wrote a blog post called Content Marketing Strategy 101: Make it a Game, in […]