About SBR Academy

The Sports Business Research Academy focuses on marketing research and other business aspects in the sports industry. The articles published on here include empirical research specifically undertaken for this site, as well as observations on how sports brands can improve their brand performance. The Sports Business Research Academy will offer online courses from 2022 on.

Who writes the blog and who teaches the classes?
I, Sebastiano Mereu, am a digital media and marketing professional, lecturer at Kalaidos University and B.H.M.S. in Switzerland, sports enthusiast, and host of the webshow «From Hero To Zero». I received my Doctor of Business Administration degree in digital marketing in the sports industry from Edinburgh Business School at Heriot-Watt University and have also studied at FHNW, Sport Business Institute Barcelona, and Kansai Gaidai University.

Get in touch on Twitter at @sebinomics or on Linkedin.

All content created for, displayed and embedded on this website, as well as quotes from Twitter, Facebook, and other publications, are meant for educational and informative purposes only. No copyright infringement intended on content not created by this website.