After having empirically examined the dimensions of perceived value that influence a sports fan’s intention to adopt a metaverse experience, I decided to write an article that discusses how the elements of […]
Part one of this article focused on the traditional 4 Ps of the marketing mix, encompassing the components of price, product, promotion, and place –– see here. Part two continues this discussion […]
The marketing mix has been one of the core elements of marketing since the mid-twentieth century (cf. Kotler and Keller, 2012). This article elaborates on the traditional components of the marketing mix […]
In a blog post I published two weeks ago – see here –, we started discussing how Robert M. Grant (2007:249) looked at differentiation and the provision of uniqueness, and at how a firm’s opportunities […]
Robert M. Grant (2007:249) explains that differentiation is concerned with the provision of uniqueness, and that a firm’s opportunities for creating uniqueness in its offerings to customers are not located within a […]
I don’t drink much beer, but I always liked the Birra Moretti keg that looks like a football. After spending some time squeezing my brain-cells, I still couldn’t come up with a […]
