January 2016 – Sports Business Research Academy

The 8 factors that constitute the meaning of a photo: A Borussia Mönchengladbach Instagram example

By Dr. Sebastiano Mereu on January 18, 2016 • ( Leave a comment )

Borussia Mönchengladbach Instagram exercise | www.footballmarketing.tv | Photo adapted from original at www.instagram.com/borussia

As the old adage goes, ‘A picture is worth a thousand words,’ and in today’s interconnected marketing environment it might be worth even more than that. Sharing photos with friends and strangers […]

Start With Why: Application of Sinek’s Golden Circle Model to FC Schalke 04

By Dr. Sebastiano Mereu on January 4, 2016 • ( Leave a comment )

FC Schalke 04 | Source: facebook.com/S04 | Date: 28 December 2015

Building long-term relationships with consumers has become one of the critical issues for marketers (Kotler and Armstrong, in Shank, 2002:383). Hence, relationship marketing should be considered an integral part of the marketing […]