April 2020 – Sports Business Research Academy

Target audience through market segmentation: A brief example for DAZN

By Dr. Sebastiano Mereu on April 16, 2020 • ( Leave a comment )

The following post is an example to be used for my students in the «Marketing and Branding in the Digital Age» module. It shows how target market segmentation can be discussed in […]

The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain

By Dr. Sebastiano Mereu on April 11, 2020 • ( 4 Comments )

The discipline of marketing communications is one of the main components of marketing and seeks to promote the company or brand and its services and products across a variety of marketing and […]