April 2020 – Sports Business Research Academy

Target audience through market segmentation: A brief example for DAZN

By Sebastiano Mereu on April 16, 2020 • ( Leave a comment )

The following post is an example to be used for my students in the «Marketing and Branding in the Digital Age» module. It shows how target market segmentation can be discussed in […]

The integrated marketing communications mix in the digital age: Defining the promotional channels with examples from Paris Saint-Germain

By Sebastiano Mereu on April 11, 2020 • ( 4 Comments )

The discipline of marketing communications is a key component of marketing, aiming to promote a company or brand and its services and products across various marketing and communications channels. This is achieved […]