Brands can create social media posts containing anecdotes, photos, videos, or other material and their fans and followers can then interact with these posts by liking or commenting on them (Vries et […]
There are countless platforms that allow football clubs to entertain their followers and interact with them. Nevertheless, a social media manager needs to take on the challenging task of assessing, implementing, and […]
Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won their respective home fixtures and […]
Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we have […]
Examples from a hashtag search done on Instagram – #ThingsTevezCouldDribble It is safe to assume that football business managers will consider having an online marketing or communication strategy in place for their […]
First off, Happy New Year 2015. May it be a healthy, peaceful, and prosperous one for all of us, with loads of exciting football entertainment. Like every year, clubs, athletes and football […]
Source: Twitter.com/GPelle19 Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post […]
The Socceroos, the Australian national team, have shown great spirit and talent in the first two group matches of the FIFA World Cup 2014. Unfortunately, that passion and spirit did not result […]
The FIFA World Cup 2014 kicked off yesterday with a 3-1 win by the hosts Brazil over Croatia. We will not go into the controversy surrounding the arguably suboptimal organization or the […]
In the Routledge Handbook of Sport and New Media edited by Andrew C. Billings and Marie Hardin, Walter Gantz and Nicky Lewis address fanship differences between traditional and newer media and explain, […]
This season’s UEFA Europa League finale is finally here: Sevilla FC vs SL Benfica. As we did for the semi-final match between Juventus and Benfica, we compiled the numbers from both teams’ […]
Earlier this week, our friends from the Sports Business Institute Barcelona tweeted an interesting social media comparison between UEFA Champions League 2013/14 semi-finalists Bayern Munich and Real Madrid, which showed the Madrileño clearly […]
Many people on the web have been complaining about the lack of online media engagement and information output by J.League clubs, and soon the assumption was made that J.League clubs do not […]
