The mission of the Sports Business Research Academy is to do research on relevant sports business topics and deliver high-quality academic knowledge via online courses to established and future specialists.
Coming in 2022:
«Sports Marketing: 5 Tactics to Drive Consumption Intentions»
Delivered by Dr. Sebastiano Mereu
The «Sports Marketing: 5 Tactics to Drive Consumption Intentions» online course offers participants the opportunity to learn how marketing and communications objectives can be achieved through empirically tested models. The course is delivered via five modules, as well as through additional reading and video material. After completion of the course, students know how to research and implement tactics in a marketing and communications setting in the sports industry.
The course covers: