content marketing – Sports Business Research Academy

TikTok content categories, engagement behaviour and sports viewership: a pilot study on the NHL’s Stanley Cup 2022 final series

By Dr. Sebastiano Mereu on May 13, 2023 • ( Leave a comment )

A pilot study on the NHL’s Stanley Cup 2022 final series TikTok content

This research explores how social media content categories can affect user engagement behaviour and viewership of the NHL’s Stanley Cup 2022 final series on network TV and via streaming.

10 steps to create a content marketing plan for a football product: How to promote the Milan Derby

By Dr. Sebastiano Mereu on November 3, 2014 • ( 7 Comments )

For many marketers around the globe content marketing has become synonymous with just doing marketing. Allen Graves recently wrote a blog post called Content Marketing Strategy 101: Make it a Game, in […]