According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digital content from […]
For many marketers around the globe content marketing has become synonymous with just doing marketing. Allen Graves recently wrote a blog post called Content Marketing Strategy 101: Make it a Game, in […]
Modern marketers agree that content marketing is an essential approach for any brand. In the case of football clubs, there is a ton of content that can be used for marketing and communication […]
