entertainment – Sports Business Research Academy

How uses and gratifications of watching the docuseries “The Last Dance” impact the intention to watch a Chicago Bulls game

By Sebastiano Mereu on February 13, 2024 • ( Leave a comment )

The Last Dance. Michael Jordan and the Chicago Bulls miniseries, documentary

This research explores uses and gratifications of watching “The Last Dance”, a sports documentary series that premiered in 2020 on ESPN and Netflix about Michael Jordan and the 1990s Chicago Bulls basketball team.

7 ways to use Periscope for a football club: The SporTV typology applied to videos for social media

By Sebastiano Mereu on September 1, 2015 • ( 3 Comments )

There are countless platforms that allow football clubs to entertain their followers and interact with them. Nevertheless, a social media manager needs to take on the challenging task of assessing, implementing, and […]