football management – Sports Business Research Academy

Repositioning a Historic Football Club: Strategic Challenges and CEO Priorities for FC Schaffhausen

By Sebastiano Mereu on January 20, 2026 • ( Leave a comment )

FC Schaffhausen, a Swiss club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO, I […]

Gamba Osaka: Football Brand Magic in Blue and Black

By Sebastiano Mereu on April 14, 2014 • ( Leave a comment )

Football clubs often credit their biggest achievements to their 12th player on the pitch: their fans. Without the heart-felt support of their fans, many clubs might not be able to keep the […]