live video broadcasting – Sports Business Research Academy

The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs

By Sebastiano Mereu on September 12, 2016 • ( 9 Comments )

Mereu (2016 ) Adaptation of Shannon-Weaver Communication Model for Social Media

Note (19 Feb 2024): A similar article is available on this blog, which applies the Shannon-Weaver model to the TikTok efforts of a spectator sports brand. Technological advancements originating from the Information […]

Football Clubs on Periscope and Facebook Live: Comparison of views-to-followers ratio

By Sebastiano Mereu on May 23, 2016 • ( Leave a comment )

One eminent question is hovering over the heads of marketers these days: Periscope or Facebook Live? In this post, we will look at eight live video broadcasting examples from New York City FC, […]

Live video broadcasting on Periscope: What’s in it for a football club?

By Sebastiano Mereu on February 9, 2016 • ( 1 Comment )

In regard to live video broadcasting possibilities such as Periscope, Meerkat, and Facebook, sports brands seem to follow a rather pragmatic approach and broadcast ad-hoc from their facilities without an organized concept […]