NFT – Sports Business Research Academy

NFT sports collectibles: The effect of characteristics and consumer values on purchase intention

By Dr. Sebastiano Mereu on September 19, 2023 • ( Leave a comment )

The following article summarises my study «NFT Sports Collectibles: Characteristics and Factors of Consumer Value», published in the 2023 IGI Global publication «Global Applications of the Internet of Things in Digital Marketing» […]

Spectator sports and the metaverse: Dimensions of perceived value that influence fans’ adoption intention

By Dr. Sebastiano Mereu on November 1, 2022 • ( Leave a comment )

The following article summarises the empirical study «Dimensions of Perceived Value That Influence the Intention to Adopt the Metaverse: The Case of Spectator Sports Fans» written for the IGI Global publication «Promoting […]