NHL – Sports Business Research Academy

TikTok content categories, engagement behaviour and sports viewership: a pilot study on the NHL’s Stanley Cup 2022 final series

By Dr. Sebastiano Mereu on May 13, 2023 • ( Leave a comment )

A pilot study on the NHL’s Stanley Cup 2022 final series TikTok content

This research explores how social media content categories can affect user engagement behaviour and viewership of the NHL’s Stanley Cup 2022 final series on network TV and via streaming.

Retro marketing and ice hockey: The effect of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic jersey

By Dr. Sebastiano Mereu on January 19, 2022 • ( Leave a comment )

Minnesota Wild 2022 NHL Winter Classic jersey close-up. Photo: Sports Business Research Academy/Sebastiano Mereu

The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and […]