The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an […]
The integrated marketing communications mix in the digital age: Defining the promotional channels with examples from Paris Saint-Germain
The discipline of marketing communications is a key component of marketing, aiming to promote a company or brand and its services and products across various marketing and communications channels. This is achieved […]
Football Clubs on Periscope and Facebook Live: Comparison of views-to-followers ratio
One eminent question is hovering over the heads of marketers these days: Periscope or Facebook Live? In this post, we will look at eight live video broadcasting examples from New York City FC, […]
Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx
A member of the Linkedin group “Sports Business Institute Barcelona – Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of an interview […]