Raiffeisen Super League – Sports Business Research Academy

Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football

By Dr. Sebastiano Mereu on April 21, 2015 • ( 3 Comments )

There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim of customer relationship […]

Yuya Kubo: The Branded Footballer

By Dr. Sebastiano Mereu on December 8, 2014 • ( Leave a comment )

We continue our The Branded Footballer series with a Japanese youngster, who in 2012-13 received a good amount of interest from European clubs and finally ended up at BSC Young Boys in […]