repositioning – Sports Business Research Academy

Repositioning a Historic Football Club: Strategic Challenges and CEO Priorities for FC Schaffhausen

By Sebastiano Mereu on January 20, 2026 • ( Leave a comment )

FC Schaffhausen, a Swiss club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO, I […]

Repositioning the Sky Swiss League: A Brief, High-Level Analysis

By Sebastiano Mereu on November 20, 2024 • ( Leave a comment )

Note: While I truly enjoy watching the highest tiers of professional ice hockey in Europe or North America, I also have a deep appreciation for the lower tiers, such as the Sky […]