UEFA Champions League – Sports Business Research Academy

Juventus FC brand content on Facebook designed for heuristics

By Dr. Sebastiano Mereu on June 12, 2017 • ( 2 Comments )

This blog post follows on the article «Planned behaviour, risky decisions and mental shortcuts when designing a live video on social media for a football club» and discusses how Italian Serie A […]

An analysis of the #ShareTheSofa campaign by Heineken

By Dr. Sebastiano Mereu on May 26, 2014 • ( 2 Comments )

The following post was an assignment for the Sports Business Institute Barcelona Football Communication & Social Media course. Heineken, a Dutch brewing company, has been a sponsor of the UEFA Champions League since […]