video marketing – Sports Business Research Academy

The Detroit Pistons on TikTok: Applying the Shannon-Weaver Model of Communication to a Spectator Sports Brand on Social Media

By Sebastiano Mereu on February 19, 2024 • ( 1 Comment )

AI-generated image of the Detroit Pistons' basketball court at Little Caesars Arena in Detroit, USA.

The Detroit Pistons, a premier franchise in the National Basketball Association (NBA), have effectively harnessed the power of social media to engage with a global fanbase, with TikTok emerging as an important […]

Live video broadcasting on Periscope: What’s in it for a football club?

By Sebastiano Mereu on February 9, 2016 • ( 1 Comment )

In regard to live video broadcasting possibilities such as Periscope, Meerkat, and Facebook, sports brands seem to follow a rather pragmatic approach and broadcast ad-hoc from their facilities without an organized concept […]