After having empirically examined the dimensions of perceived value that influence a sports fan’s intention to adopt a metaverse experience, I decided to write an article that discusses how the elements of […]
The following post is used as an example of a student submission for the coursework in the module «Marketing and branding in the digital age» at B.H.M.S. Business and Hospitality Management School, […]
The following article summarises my study «NFT Sports Collectibles: Characteristics and Factors of Consumer Value», published in the 2023 IGI Global publication «Global Applications of the Internet of Things in Digital Marketing» […]
The following article summarises the empirical study «Dimensions of Perceived Value That Influence the Intention to Adopt the Metaverse: The Case of Spectator Sports Fans» written for the IGI Global publication «Promoting […]
Part one of this article focused on the traditional 4 Ps of the marketing mix, encompassing the components of price, product, promotion, and place –– see here. Part two continues this discussion […]
The marketing mix has been one of the core elements of marketing since the mid-twentieth century (cf. Kotler and Keller, 2012). This article elaborates on the traditional components of the marketing mix […]
