Facebook Live – Sports Business Research Academy

The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs

By Sebastiano Mereu on September 12, 2016 • ( 9 Comments )

Mereu (2016 ) Adaptation of Shannon-Weaver Communication Model for Social Media

Note (19 Feb 2024): A similar article is available on this blog, which applies the Shannon-Weaver model to the TikTok efforts of a spectator sports brand. Technological advancements originating from the Information […]

Football Clubs on Periscope and Facebook Live: Comparison of views-to-followers ratio

By Sebastiano Mereu on May 23, 2016 • ( Leave a comment )

One eminent question is hovering over the heads of marketers these days: Periscope or Facebook Live? In this post, we will look at eight live video broadcasting examples from New York City FC, […]