Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Sunday, April 5th, 2026

Search for...

Tag: Serie A

Leonardo Bonucci and the perfectly branded Instagram photo

By Sebastiano Mereu on June 5, 2014 • ( 3 Comments )

Juventus F.C. and Italian National Team center-back Leonardo Bonucci is not only one of the arguably best defenders in the world, he is also very talented when it comes to positioning brands […]

The tangible influence of a football brand: The Juventus FC example

By Sebastiano Mereu on May 12, 2014 • ( 3 Comments )

This post explores how this year’s Italian Serie A champions Juventus FC addresses the three dimensions of a brand’s functional aspects as identified by Kapferer (2008) that exploit the experience, mental associations and […]