Shannon-Weaver – Sports Business Research Academy

The Detroit Pistons on TikTok: Applying the Shannon-Weaver Model of Communication to a Spectator Sports Brand on Social Media

By Sebastiano Mereu on February 19, 2024 • ( 1 Comment )

AI-generated image of the Detroit Pistons' basketball court at Little Caesars Arena in Detroit, USA.

The Detroit Pistons, a premier franchise in the National Basketball Association (NBA), have effectively harnessed the power of social media to engage with a global fanbase, with TikTok emerging as an important […]

The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs

By Sebastiano Mereu on September 12, 2016 • ( 9 Comments )

Mereu (2016 ) Adaptation of Shannon-Weaver Communication Model for Social Media

Note (19 Feb 2024): A similar article is available on this blog, which applies the Shannon-Weaver model to the TikTok efforts of a spectator sports brand. Technological advancements originating from the Information […]