My current research examines how the Sky Swiss League, Switzerland’s second-tier professional ice hockey competition, can enhance its brand identity, strengthen fan engagement, and increase its relevance within the Swiss sports ecosystem. […]
My current research examines how the Sky Swiss League, Switzerland’s second-tier professional ice hockey competition, can enhance its brand identity, strengthen fan engagement, and increase its relevance within the Swiss sports ecosystem. […]
Note: While I truly enjoy watching the highest tiers of professional ice hockey in Europe or North America, I also have a deep appreciation for the lower tiers, such as the Sky […]