Sports Business – Sports Business Research Academy

TikTok content categories, engagement behaviour and sports viewership: a pilot study on the NHL’s Stanley Cup 2022 final series

By Dr. Sebastiano Mereu on May 13, 2023 • ( Leave a comment )

A pilot study on the NHL’s Stanley Cup 2022 final series TikTok content

This research explores how social media content categories can affect user engagement behaviour and viewership of the NHL’s Stanley Cup 2022 final series on network TV and via streaming.

Spectator sports and the metaverse: Dimensions of perceived value that influence fans’ adoption intention

By Dr. Sebastiano Mereu on November 1, 2022 • ( Leave a comment )

The following article summarises the empirical study «Dimensions of Perceived Value That Influence the Intention to Adopt the Metaverse: The Case of Spectator Sports Fans» written for the IGI Global publication «Promoting […]