Here a brief video summary of my empirical research answering the question, âWhich motives have the greatest influence on the intention to watch the National Womenâs Soccer League (NWSL)?â The analysis is based upon quantitative data collected from 302 NWSL spectators mainly from the US, in June 2022, through an adapted Motivation Scale for Sport Consumption (MSSC).
The full article will be published soon.
Categories: Football