Motivational factors that influence the intention to watch the National Women’s Soccer League. Photo by Jamie Smed/Wikimedia.Football

đź“ş The motivational factors that influence the intention to watch the National Women’s Soccer League

Here a brief video summary of my empirical research answering the question, “Which motives have the greatest influence on the intention to watch the National Women’s Soccer League (NWSL)?” The analysis is based upon quantitative data collected from 302 NWSL spectators mainly from the US, in June 2022, through an adapted Motivation Scale for Sport Consumption (MSSC). 

The full article will be published soon. 

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