women's sports – Sports Business Research Academy

📺 The motivational factors that influence the intention to watch the National Women’s Soccer League

By Sebastiano Mereu on September 22, 2022 • ( Leave a comment )

Motivational factors that influence the intention to watch the National Women’s Soccer League. Photo by Jamie Smed/Wikimedia.

Here a brief video summary of my empirical research answering the question, “Which motives have the greatest influence on the intention to watch the National Women’s Soccer League (NWSL)?” The analysis is […]

Women’s boxing and social media content: The influence of Ebanie Bridges’ brand experience, perceived personality, and brand equity on viewing intention

By Sebastiano Mereu on July 16, 2022 • ( Leave a comment )

Women’s boxing has increased in popularity since its inclusion in the London 2012 Summer Olympics and due to the continuous promotional efforts of pioneering athletes like Katie Taylor, Clarissa Shields, and Amanda […]