Sports Business Research Academy

A critical analysis and discourse on sports marketing, branding, and communications

Wednesday, February 8th, 2023

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Sports Marketing 5 Tactics to Drive Consumption Intentions Certificate course

Sports Marketing 5 Tactics to Drive Consumption Intentions Certificate course

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Sports Marketing 5 Tactics to Drive Consumption Intentions Certificate course

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Top Posts

The integrated marketing communications mix in the digital age: Defining the promotional channels with examples of Paris Saint-Germain
The ‘PSG x Jordan’ partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
9 content curation ideas for football clubs in social media: A Torino FC example
Target audience through market segmentation: A brief example for DAZN
The communication model of a Facebook live-video broadcast based on the Shannon-Weaver model: A practical example for football clubs
10 steps to create a content marketing plan for a football product: How to promote the Milan Derby
Applying the Experience Economy model to the Periscope channel of a football club
Zlatan Ibrahimović and influencer marketing: How credibility and parasocial interaction influence purchase intentions of a football player’s social media fans and followers
The Marketing Mix in the Digital Age Part 1: Price, Product, Promotion, and Place in the Context of Sports Brands
The influence of social TV on viewer loyalty of National Hockey League (NHL) viewers: ice hockey's second screen and social media engagement behaviour

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