Premier League – Sports Business Research Academy

The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

By Dr. Sebastiano Mereu on May 18, 2015 • ( Leave a comment )

Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier (2006) mention […]

No more queuing in stadiums with the VenueMenu app

By Dr. Sebastiano Mereu on April 19, 2014 • ( 1 Comment )

A tweet by my friends at Sports Business Institute Barcelona that read ‘No more queuing for @NUFC fans, they can now have refreshments delivered to their seat during game bit.ly/1mgo24k #nufc @fcbusiness‘ […]