SBI – Sports Business Research Academy

Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx

By Sebastiano Mereu on July 20, 2015 • ( Leave a comment )

A member of the Linkedin group “Sports Business Institute Barcelona – Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of an interview […]

Social media best practices for emerging football markets: A fictitious «Celtic FC goes Japan» exercise

By Sebastiano Mereu on May 5, 2014 • ( 2 Comments )

Celtic FC jersey | www.footballmarketing.tv | Picture by Sebastiano Mereu

Many companies and organizations have been critical towards social media and thought – or maybe hoped – it would only be a fad. Because of that, many of them are still struggling with […]