Note: While I truly enjoy watching the highest tiers of professional ice hockey in Europe or North America, I also have a deep appreciation for the lower tiers, such as the Sky […]
Repositioning the Sky Swiss League: A Brief, High-Level Analysis
Enhancing Arena Experience: Insights from E.H.C. Hockey Forum 2024
I recently returned from the incredible 2024 E.H.C. Hockey Business Forum, organised by the Alliance of European Hockey Clubs E.H.C. During the event, I had the pleasure and honour to present a […]
How uses and gratifications of watching the docuseries “The Last Dance” impact the intention to watch a Chicago Bulls game
This research explores uses and gratifications of watching “The Last Dance”, a sports documentary series that premiered in 2020 on ESPN and Netflix about Michael Jordan and the 1990s Chicago Bulls basketball team.
TikTok content categories, engagement behaviour and sports viewership: a pilot study on the NHL’s Stanley Cup 2022 final series
This research explores how social media content categories can affect user engagement behaviour and viewership of the NHL’s Stanley Cup 2022 final series on network TV and via streaming.
Spectator sports and the metaverse: Dimensions of perceived value that influence fans’ adoption intention
The following article summarises the empirical study «Dimensions of Perceived Value That Influence the Intention to Adopt the Metaverse: The Case of Spectator Sports Fans» written for the IGI Global publication «Promoting […]
